The interesting story of subsequent revival of absinthe
Thursday, October 11th, 2007Revival
It is important to mention here that absinthe was not banned in England since it was not considered a favored alcohol by the Englishmen and it was here that the story of the revival of absinthe began. A British entrepreneur, George Rowley, is credited with the revival story of absinthe. Rowley, a native of England, first tasted absinthe in Prague, where he had moved briefly for his job. He took an instant liking for absinthe and on returning back to England plunged head-on with the absinthe alcohol manufacturing venture.
Bohemia Beer House Ltd (which later became popular as BBH Spirits) was launched in 1998 that manufactured absinthe with taste similar to the Czech absinthe. Another brand, La F’e Absinthe, was commercially produced and launched in the year 2000 in France for the first time by BBH Spirits, after a long gap of 85 years since 1915, when France enforced a ban on absinthe. Hereafter, the journey of the revival of absinthe in various countries started in right earnest.
Although the ban on absinthe in France was not repealed, a clarification, in the form of a law, was issued in 1988 that only those alcoholic beverages that were known explicitly to be in the category of “absinthe” were banned as per the law of 1915. Moreover, since the ban of 1915 applied only to absinthe being sold in France and not on the production per se, the production of absinthe received a shot in the arm and today many variants of absinthe are being produced in France.
There is an interesting story behind some false reports of absinthe being banned by Australia. The Australian government never banned either the manufacture or the import of absinthe. What actually happened was that in 2000, to consolidate the Food Standards in Australia as well as in New Zealand, there was a mention of prohibiting the extracts from the wormwood plant being used in food items in the two countries. But this addition to the Food Code contradicted the permission mentioned in other parts of the existing Food Standard. This confusion ultimately resulted in the lifting of the restriction on the use of wormwood oils in 2002, which was the period of change, when the pre-existing Food Code gave way the new Food Standard. This incident was wrongly reported in some literatures as Australia banning the use of absinthe in the country, which was never the case.
Spain and Portugal too allowed the use of absinthe and did not ban its use as it was a popular drink in their countries. This resurgence in the use of absinthe by some countries saw the ban on absinthe in the Netherlands being challenged by a wine seller resulting in its use becoming legal in 2004. Belgium too followed suit and in 2005 removed the ban on absinthe as it was argued that the European Food Legislation rendered the absinthe ban unnecessary. Interestingly in the year 2000, when the constitution of Switzerland was revised, the ban on absinthe was lifted and ultimately in 2005, the use of absinthe was legalized in the country were absinthe first originated.
Thus the advent of the twenty first century saw the ban on absinthe being lifted in practically every country, barring the United States. Today absinthe is a perfectly legal alcoholic drink in most countries of Europe.